Our Mission

Small Company Development

To assist companies with the creation of innovative products and marketing programs. We focus on small companies, often prior to raising their first round of capital.  We can demonstrate various non-traditional methods for raising capital that limit dilution. 

Due Diligence

We can also serve the investment community in helping to evaluate business and marketing strategies at both the technical level as well as strategies for market development.  Our substantial experience in system design of both hardware and software, IC development and channel development enables us to effectively evaluate both product and business plans.

Imaging Industry

We have extensive industry knowledge in the imaging business.  This ranges from medical imaging to consumer imaging.  We are knowledgeable at both the technical and algorithmic level as well as the market development and industry trend level.

 

Business Seminars on Entrepreneurial Marketing

Mr. Caspe has created several seminars which are based upon his graduate course "Marketing for Entrepreneurs" and are focused on helping companies with the development of entrepreneurial marketing programs for new products.  These seminars are available either at Babson's business center or at the customer's site.  The following are a list of the currently available seminars:

• Consumer Product Marketing (3 days) - this seminar focuses upon the issues involved in selecting a channel strategy for consumer oriented products.  It looks at the financial structures and difficulties associated with various channels including: retail, direct marketing and direct selling (multi-tier selling). It starts by evaluating the value proposition and looks at values that can be offered to the channel to stimulate sales.
• OEM and B2B Strategies (3 days) - this seminar focuses upon the creation of channel strategies where the customers are primarily other companies.  It covers the specifics of contract alternatives, lead generation and selling techniques.

The seminars are a combination of lecture, reading and workshop that focuses upon the specific product needs of the client's organization.  Because of the need for the attendees to do a considerable amount of specifically directed research relating to the channel selections that are available and the value proposition, these seminars are best structured as consisting of three separate days, once per week.

Educational Seminars on Entrepreneurial Marketing

Mr. Caspe also offers intensive tracks of his Babson course "Marketing for Entrepreneurs" which can be taught in one week at a university.  It is primarily aimed at graduate students who have product or business plans in mind for which they are seeking to develop channel strategies.  Class sizes are limited to 30 students who must divide themselves into no more than six business teams of five persons each.  The course combines approximately 20 hours of lecture and directed reading with 20 hours of team directed research and plan development.

This seminar might also be a good fit to a venture fund along with some of their entrepreneurs.

Bob Caspe has served as CEO of several companies, that he founded, in several industries.  These include: medical electronics, machine vision, graphic arts, photojournalism, and consumer electronics.  These companies have developed, under Bob’s leadership, everything from integrated computer system products and software, to embedded systems and custom integrated circuits.  Common threads throughout all of these companies are the fields of signal processing and imaging.  Bob has an engineering background and has expertise as a software and hardware designer.  As well he has a solid theoretical understanding of many signal processing algorithms. Bob’s due diligence work includes the  evaluation of  the design of  systems including hardware, software and IC designs from both the perspective of technical viability as well as market acceptance. As a CEO,  Bob has been able to create, as well as critique, business plans and marketing strategies ranging from government contracts, OEM and even consumer distribution. In this light, Bob works to  assist  venture capitalists in evaluating the viability and potential market value of a technical invention at any level of integration in a wide variety of industries.

 

 

The Caspe Group specializes in small company marketing programs. Bob Caspe teaches Entrepreneurial Marketing at Babson College's MBA program. His book titled "Marketing for Entrepreneurs" has been used by many undergraduate and graduate programs. Bob can help you answer the following questions for your company:

Consumer Retail Marketing

• Can your product succeed with conventional retail distribution?
• What are the terms and conditions of sale that should be expected?
• What is the best package design and how do I determine it?

Consumer Direct Marketing

• How can I test to see if direct marketing will work for me?
• How can I track and improve the campaign?
• Is there a low cost way into direct marketing?

Business to Business Marketing

• What does a sales ladder look like?
• How much should I pay my sales people?
• What method of lead generation can work for me?