“Bob’s experience in starting three high technology companies is demonstrated through countless practical ideas about how to get started and how to create and manage marketing campaigns. If you manage or are thinking about starting a small company, this book is a “must-read.”
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Entrepreneurial Action Version 2.5.12
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This textbook was created by Bob Caspe for the graduate course called "Marketing for Entrepreneurs" that he taught at Babson College and other graduate universities as part of MBA programs in Entrepreneurship. The course and textbook are designed to help an entrepreneur understand how to build an effective marketing campaign for a small company. Many other small company issues are discussed ranging from leadership to raising money. The book is based upon real world experiences and practical advice.
"Entrepreneurial Action" has been acclaimed by both MBA and undergraduate students as the definitive text on small company development.