Entrepreneurial Action - version 2.5.12
The textbook titled "Entrepreneurial Action" can be downloaded in PDF format for a fee of only $30.00 which can be paid through PayPal with a credit card or PayPal account.
This textbook was created by Bob Caspe for the graduate course called "Marketing for Entrepreneurs" that he teaches at Babson College as part of their MBA program in Entrepreneurship. The course and textbook are designed to help an entrepreneur understand how to build an effective marketing campaign for a small company. Many other small company issues are discussed ranging from leadership to raising money. The book is based upon real world experiences and practical advice.
"Entrepreneurial Action" has been acclaimed by both MBA and undergraduate students as the definitive text on small company development.
"Bob's experience in starting three high technology companies is demonstrated through countless practical ideas about how to get started and how to create and manage marketing campaigns. If you manage or are thinking about starting a small company, this book is a "must-read."