Please begin by selecting the "Buy Now" button.  You will be presented with a form that gives me your contact information and allows us to schedule the best time for our Skype session.  Any payments will be returned in full if you are not totally satisfied with the results that we achieve.  

Step 2

Next, please send me as much written material as you have on your business including your website, any presentations that you have made to customers or investors and summaries of any IP that you might have developed.  I can execute an NDA if you like.  Please send it to my email address:  As well, please answer the following questions:

  1. What is your background?
  2. Please describe your business model?
  3. What are your goals for my help?
  4. What are the top 3 problems that are confronting your company at this moment, in order of priority?
  5. Do you have any revenue?
    1. Who have you sold to?
    2. What was the transaction?
    3. How did you find them (or they find you)?
  6. Have you lost any sales?
    1. Why?
    2. To whom?
  7. How have you funded your business so far?
  8. What is your current monthly expense level?
  9. Please tell me about your team?
  10. Who are you targeting as a customer next?
  11. Please send me any sales and marketing literature that you currently have.

My skype address is bobcaspe.  Please send me a connect request.

Step 3

We meet in a Skype call.  The agenda for the call is

  1. Go over your answers to the above questions.

Step 4

During the same call we will discuss the following specifics unless you have more compelling issues:

  1. Define the ecosystem that your company, product and customer reside in.
  2. Clarify your short term priorities.
  3. Clarify your business model and its strengths and weaknesses.
  4. Clarify your value statement and how your marketing message conveys it.
  5. Clarify your sales process and your likely customer acquisition cost.
  6. Establish clear next steps