an online business course designed for small and medium sized businesses
you Need This Course
If you’re trying to raise capital
If you’re trying to sell products or services to other businesses
If You’re Trying to GRow
If you want to innovate
If you need a marketing strategy
23 modules plus a set of free exercises and companion book
Table of Contents
Growing Your Business - Introduction
Innovation - Why it’s going faster, and how it impacts your business
Raising your Probability of Success - Understanding and managing risk
The Myth of Passion - lots of educators will say that “you need passion for your business.” I say just the opposite. “Passion can get you into trouble.”
B2B Selling - the tips and techniques for selling B2B
B2B Sales Management - How to recruit and manage a sales team
Yes and No - Hearing a customer say “yes” or “no” is just the start of the process
Raising Capital - The various sources for and uses for capital
Selling Stock - How selling stock works, and using it as an incentive for employees
Customer Financing - The best way to raise money for your new product or company
Marketing Overview - What is marketing and how does it work?
Value - Learning to understand and communicate the value of your product to your customer
Growing a Medium Sized Business - Often, companies plateau in their growth. Here’s a method for continuing your growth.
Pre-Existing Category Marketing - how to manage the marketing campaign for a product that fits into an existing category
Real Time - Vela Rosa - an interview with an entrepreneur who struggles with category for his product
New Category Development - how to build a new category product
New Category Development Part II - focusing on direct marketing methods
Media Efficiency - How to decrease the cost of customer acquisition through better targeting
Metrics - How to measure the effectiveness of a marketing program
Public Relations - How to use PR
Extending the S-Curve - Finding ways to grow your company regardless of its size through extending your current business model
Building a New S-Curve - How to grow your business into a completely new category
Partnerships - A method to increase the speed of market growth while reducing the risk
The complete course is $600 and includes 23 video instructional modules plus 1 hour of FREE* Skype Consulting with Bob - A $250 Value
*You must agree to allow me to record the session, edit it, and then add it to my course as further instructional material for other students.
Brazilian Customers - Please go to http://askbob.com.br for Portuguese Translations
Here’s a FREE SAMPLE of my online course videos. Enjoy watching.
This is the same textbook that Bob wrote for and is used by his and other's MBA classes in Entrepreneurial Business. It covers a large number of topics ranging from how to do stock option plans and venture funding to marketing and sales. Many entrepreneurs have come to rely upon the guidance found in this book to start and grow their business.
NOTE: You will need a Password to use this link