growth Management

an online business course designed for small and medium sized businesses

you Need This Course

• If you’re trying to raise capital

• If you’re trying to sell products or services to other businesses

• If You’re Trying to GRow

• If you want to innovate

• If you need a marketing strategy

23 modules plus a set of free exercises and companion book

Table of Contents

• Growing Your Business - Introduction

• Innovation - Why it’s going faster, and how it impacts your business

• Raising your Probability of Success - Understanding and managing risk

• The Myth of Passion - lots of educators will say that “you need passion for your business.” I say just the opposite. “Passion can get you into trouble.”

• B2B Selling - the tips and techniques for selling B2B

• B2B Sales Management - How to recruit and manage a sales team

• Yes and No - Hearing a customer say “yes” or “no” is just the start of the process

• Raising Capital - The various sources for and uses for capital

• Selling Stock - How selling stock works, and using it as an incentive for employees

• Customer Financing - The best way to raise money for your new product or company

• Marketing Overview - What is marketing and how does it work?

• Value - Learning to understand and communicate the value of your product to your customer

• Growing a Medium Sized Business - Often, companies plateau in their growth. Here’s a method for continuing your growth.

• Pre-Existing Category Marketing - how to manage the marketing campaign for a product that fits into an existing category

• Real Time - Vela Rosa - an interview with an entrepreneur who struggles with category for his product

• New Category Development - how to build a new category product

• New Category Development Part II - focusing on direct marketing methods

• Media Efficiency - How to decrease the cost of customer acquisition through better targeting

• Metrics - How to measure the effectiveness of a marketing program

• Public Relations - How to use PR

• Extending the S-Curve - Finding ways to grow your company regardless of its size through extending your current business model

• Building a New S-Curve - How to grow your business into a completely new category

• Partnerships - A method to increase the speed of market growth while reducing the risk

The complete course is only $50 and includes 23 video instructional modules

Brazilian Customers - Please go to http://askbob.com.br for Portuguese Translations

free stuff

Here’s a FREE SAMPLE of my online course videos. Enjoy watching.

LINKS

NOTE: You will need a Password to use this link